The style is the real true luxury that everyone can afford. When I think of spectacles,  I think of something very personal, an expression of a character, a mood, an appearance that identifies the wearer.

For years the philosophy of Revert is to combine experience, passion, determination, creativity and communication in one direction: the quality of our polar collections must meet the needs of a wide audience.

Polar’s  collections are continuously evolving to meet the needs of today’s fashion and contemporary lifestyle.

This is the concept that comes along with me, together  with a team of great colleagues, looking for a steady improvement.

Born in the traditional eyewear production district in Belluno in 1993, POLAR is now one of the big players in the optical market, with its products distributed worldwide and in particular in Europe, Africa Middle East, Asia and South America, and in the top European chain stores.

The company was started by Mr. Elvio Reolon who is the current president, with the help of Bruno Palmegiani who before that was the lead designer for Police. Bruno's daughter Raffaella has since taken over as the lead designer.

Our best key points are an appealing style and excellent combination of quality and price, a young and dynamic staff and a ever-developing, trendy styles and collections.

The brands reflect a way of living and a way of expressing which are original and personal, a life and work philosophy combining together experience, creativity, and highly involving communication - for the large public and for the single's needs.

All sunglasses and eyeglasses are certified CERTOTTICA (The Italian institute for certification of conformity of optical products) and comply with the current CE regulations.